The True Cost of Mindbody for an Independent Gym
The published price is just the start. Here's a full breakdown of what Mindbody actually costs a 200-member independent gym.
Mindbody is the dominant gym management software in North America. It's also one of the most expensive when you account for every cost — not just the subscription.
The base subscription
Mindbody's "Starter" plan starts at $129 USD/month. The "Accelerate" plan, which most independent gyms need for full automation features, runs $299 USD/month.
Per-door access fees
Mindbody charges a per-location access hardware fee on top of the subscription. For gyms with QR or fob-based entry, expect an additional $50–100 USD/month.
Payment processing
Mindbody's integrated payment processor charges 2.75% per transaction — higher than Square (2.65%) and significantly higher than bank transfer (effectively 0%). On $15,000/month in membership fees, that's $412.50 vs $397.50 — a $15/month difference that compounds over years.
The bank transfer gap
Mindbody does not natively support bank transfer or local payment methods. Gyms on Mindbody either force members onto card (higher friction, higher fees) or manage bank transfers manually outside the software (admin burden, reconciliation errors).
Hidden fees
- Onboarding: $200–500 USD setup fee - Support: advanced support tiers cost extra - Integrations: third-party add-ons (email marketing, booking widgets) are charged separately
The full annual cost
For a 200-member gym on Accelerate: - Subscription: $3,588 USD/year - Access hardware fees: $900 USD/year - Higher processing fees vs bank transfer: $540 USD/year - Manual reconciliation labour (5 hrs/mo at $20/hr): $1,200/year
Total: ~$6,228 USD/year
Tollana's Growth plan covers all of the above for $576 USD/year (annual pricing). The difference is $5,652 — every year.